You’ve probably already heard it a thousand times: you should niche down your target group. Guess what: it’s actually true. When you’re still having the feeling that this doesn’t apply to your specific product / service or you simply don’t know how to niche down, this talk is for you. Having a specific target group is crucial to your success. Plus, it will help you save time, energy and money while actually increasing your sales.
What People Will Learn:
* What a target group is
* Why you need to be super precise on defining your target group down to your ideal client
* How to define your ideal client
* what info to include in your definition
* where to get the info
This won’t be a one-woman-show. So bring your definition of your target group to the event, if you have one. We’ll pick a few of them and find ways how to improve them, in order to make you define your ideal client.
About the speaker:
I’m Saskia Thieme, born and raised in Germany, living in Canggu and Changchun, China (same, same but different). Got a MSc in Marketing and used to work as a senior marketing consultant for the fashion & lifestyle industry for one of the world’s top 5 market research companies. Fed up with the dirty fashion business, I quit to move to China and travel around Asia in 2016. Last year I founded my own online business in Estonia, Grow Green Marketing, a strategic marketing consultancy for green businesses.
#### Event Registration Instructions ####
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This event is for free and open to public. Limited to 50 place. If you want to join this event, please register at the Dojo Front Desk or send us an email to rsvp@dojobali.org