Science of building and managing campaigns
Did you know over 2 billion people are active on Facebook? With the ability to finely target audiences, it is one of the most innovative and powerful digital marketing platforms today. Whether you are curious about Facebook marketing or already running campaigns, this (workshop/skillshare) will go over best agency practices in targeting, scaling, and strategy.
What People Will Learn:
- General overview: what Facebook marketing is and why it is different from other platforms (Google PPC, Email marketing)
- Facebook Pixel: How does it track everything?
- Building a campaign: campaign structure – Campaign (Objectives), Ad Set (Audiences), and Ad Level (Creatives)
- Targeting: How to build audiences
- Custom Audiences
- Saved Audiences
- Creatives: Types of ads and best practices
- Importance of copywriting and clear creatives
- Putting it all together: What do businesses/clients care about the most? Conversions/Sales
- Some best practices on achieving this
- Setting expectations with clients
- Other elements: offer, landing page, ad, Facebook messenger, omnichannel marketing
- Campaign funnels (retargeting)
- Q&A – break
- Bonus if time: Data analytics, reporting, and scaling:
- How to optimize campaigns
- How to scale
About the speaker:
Emily Lai is an agency-experienced digital marketer from Portland, Oregon, USA. She first got into digital marketing through hearing about dropshipping in 2015 and gave ecommerce a try. After learning how much is needed in marketing to make an online business successful, she got a job at a digital marketing agency back home. She started in Google Ads before switching to the Paid Social department as the third member, helping the department grow into a Facebook Marketing Partner.
LinkedIn: https://www.linkedin.com/in/laiemily/
### Event Registration Instructions ####
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This event is for free and open to public. Limited to 50 place. If you want to join this event, please register at the Dojo Front Desk or send us an email to rsvp@dojobali.org
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